兩億人都在玩的陰陽師，終於開了首個線下主題店

《陰陽師》作為網易自研旗艦級IP，自推出以來下載量超兩億次。網易與壹所設計對遊戲線下實體店進行首度探索和嘗試。

Being as the ultimate IP of Netease, the dowanloads of Onmyoji has reached beyond 200 million. For the first time, Netease and E Studio decided to open this offline theme store.

鳥瞰圖 / Bird's eye view

「Onmyoji陰陽師主題店」毗鄰廣州塔位於TIT創意園內，在鳳凰花樹的遮蔽下隱於鬧市中，此次項目包含建築改造與室內空間設計，我們希望建立一個充滿可能性的空間，圍繞IP結合咖啡店、酒吧、周邊零售店、遊戲文化展示於一體的線下體驗空間，將遊戲和年輕人的生活場景真正連接起來，為用戶帶來更好的文娛內容和社交體驗。

「Onmyoji theme store」 locates in TIT creative park adjacent to Guangzhou Tower，and is surrounded by Delonix Regia away from the downtown. The design of this shop includes a renovation of the original building and the interior design. Regarding to the IP, the theme shop includes a series of experience spaces of café, bar, retail and showroom which connect young people’s life with game, and bring better social and entertaining experiences. And it has been a place full of possibilities.

依作法而區劃一定之地域，它是地形結印術的一種最早是陰陽師用來保護聖域的方法。

建築為四面通透的躍層式結構，外立面由陽光板結合燈光改造成巨大的發光體,獨立於周遭環境。恰似陰陽師設下的光之結界，通過燈光控制實現結界的呼吸和異色效果，結合遊戲玩法和主題讓顧客與建築互動。將結界作為三次元與二次元的連接點。

The jump-layer building is appeared as a giant light box by using polycarbonate panels as facades. Distinguished from the surroundings and connected to the theme of the story, the building is acting as a Light Barrier and is producing the visualized effect by controlling the lights. Guests would enjoy an interaction with the 「lightbox」, and pretend like getting a connection with different Planar Spheres.

Lighting Plan

為了建造輕盈的建築，採用了木質結構系統結合半透明的聚碳酸酯板，使其快速的建造。木結構支撐建築物的皮膚，並在立面之間形成間隙，此距離增強其節奏感。

The design uses wood and translucent polycarbonate sheets as the structure to show its lightness. The gap between the wood structure emphasizes the rhythm of the building.

庭院概念由符印和枯山水相結合，以庭院作符陣，庭院布局以巨大的水滴漣漪展開，順勢而上，花草景象，隨四時變換。

The design of the courtyard is expressed by the concept of seal and Karesansui. Starting from the shape of a ripple, the layout of the courtyard spreads above to the upper layer and the whole space is accompanied with plants that change by seasons.

闖入陰陽師的靜謐庭院，妖約此間，百鬼夜行。

Once unintentionally entering the courtyard, one would feel like stepping into a ghosts』 party.

一層咖啡店 / 酒吧

Coffee/Bar位於建築的一層，白天，周圍樹木的陰影投射到半透明的聚碳酸酯板上，將光與自然詩意帶入室內空間，空間中置入硬朗的麻石體塊作為吧檯，木結構在自然光線的照耀下顯得分外的柔和。主題店白天為咖啡店,晚上通過改變燈光氛圍切換為酒吧模式。

The café located on the first floor. When sun shines and puts the shadow of the trees on the translucent polycarbonate sheet during the daytime, the space is filled with light and sense of poetry. The bar table is made of granite while the wood structure shows its warmth under the sunshine. The café becomes bar during the night by controlling the illuminations.

三層VIP區

定期更換活動主題,空間布局靈活多變的，以陰陽師大江山故事線為主題，通過半透的纖維網將情境碎片不斷重疊再現，錯落環形包間圍繞形成流線，包間燈光切換不同陣營，表示對抗。

By changing the theme regularly, the space shows its flexibility and variety. Taking the storyline of Onmyji, the plot of the story is expressed on the mesh which encloses series of semi-private spaces of which are illuminated differently to show antagonism.

通過線下的生活場景，遊戲IP能接觸到不同喜好、不同圈層、不同類型的用戶，對深度玩家來說這是一個集結交流的休閒之地，對泛大眾用戶來說這是一個輕鬆的百鬼文化空間。

For the in-depth gameplayers, the store is such a perfect place to experience the real game scenes as well as gaining more chances to get in touch with other players of different types and appetites. As for the public, it is also a good place to get relaxed and explore the world of ghost.

半透聚碳酸酯板

斑駁的樹影和折射的綠意。

Polycarbonate panels

dappled tree shadows and refracted green.